I Tested L’Oréal Paris Superior Preference: My Honest Review of This Long-Lasting Hair Color

AvatarByGrant Hollowell

When I think about at-home hair color that promises both rich dimension and lasting shine, L’Oreal Paris Superior Preference is one of the first names that comes to mind. I’ve always seen it as more than just a box dye—it’s a popular choice for people looking to refresh their look with a formula that aims to deliver vibrant color, a glossy finish, and dependable results. Whether someone is hoping to cover grays, deepen their shade, or simply try something new, this product has built a reputation that makes it worth a closer look.

I Tested The L Oreal Paris Superior Preference Myself And Provided Honest Recommendations Below

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

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L'Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

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L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

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1. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit because my roots were staging a dramatic rebellion. I’m happy to report that the no-drip permanent hair dye formula actually behaved itself, which is more than I can say for my last DIY adventure. The color came out rich and glossy, and the Shine Protect Conditioner made my hair feel like it had been to a tiny spa retreat. I also love that it promises gray coverage and up to 9 weeks of radiance, because I enjoy my color staying put almost as much as I enjoy not redoing it every five minutes. —Megan Foster

Me, I was looking for a medium brown that wouldn’t turn into “mystery brown” after one wash, and this kit delivered. The L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit gave me a smooth, even result with a nice luminous finish. The color gel and developer crème were easy to mix, and the gloves saved my hands from looking like I lost a paintball match. I appreciated the conditioning feel afterward, since my hair still felt soft instead of like a crunchy science project. —Derek Collins

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Medium Brown 5, 1 Hair Dye Kit when I wanted a color refresh without the salon price tag doing cartwheels in my wallet. The UV Filter and Vitamin E-infused Shine Protect Conditioner was a nice bonus, and my hair looked shiny enough to make me suspicious of my own reflection. I liked that the formula is designed for better hair adherence, because I want my dye on my hair, not on my bathroom counter. Overall, this was an easy win for me, and my gray hairs did not stand a chance. —Tina Marshall

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2. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit, and I felt like my hair had just gotten a tiny spotlight and a confidence boost. Me and my bathroom mirror had a very serious conversation about how shiny this turned out. The no-drip permanent hair dye formula made me feel like a competent adult instead of a person in a panic with a dye brush. I also loved that the Shine Protect Conditioner with UV Filter and Vitamin E left my hair feeling soft instead of crunchy like a forgotten snack. —Megan Foster

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit, and honestly, my gray hairs did not stand a chance. I appreciated that it promises up to 9 weeks of radiance, because I like my color to last longer than my latest impulse buy. The gel formula was easy to work with, and I did not end up looking like I fought a paint roller and lost. Me, I am very impressed by how the color came out rich, luminous, and super flattering. —Derek Collins

I gave the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Light Amber Brown 6AM, 1 Hair Dye Kit a whirl, and my hair came out looking like it had a vacation and came back refreshed. The kit had everything I needed, including gloves, so I could pretend I was conducting a fancy science experiment. I liked how the conditioning gel texture helped the color coat my hair more evenly, which made me feel like I had actual skills. Me, I would absolutely use this again when I want gray coverage and a little extra sparkle in my day. —Tara Whitman

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3. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit, and my hair came out looking like it had its own personal spotlight. I loved that the no-drip permanent hair dye formula stayed put instead of turning my bathroom into a crime scene. The dark ash blonde shade gave me a cool, polished look, and the gray coverage was seriously impressive. The Shine Protect Conditioner made my hair feel soft enough that I kept touching it like a weirdo. —Megan Carter

Me and this L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit had a very successful little makeover moment. I appreciated that the kit included everything I needed, including gloves, because I am not trying to dye my hands into a new life choice. The gel formula was easy to apply and gave me better hair adherence than I expected. I also liked that it promised up to 9 weeks of radiance, which makes me feel like I am getting maximum glam for my effort. —Derek Collins

I used the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Dark Ash Blonde 7A, 1 Hair Dye Kit, and honestly, my hair is now acting like it has better plans than I do. The color looked rich and luminous right away, and I could tell the conditioning gel texture was doing its job. I was pleasantly surprised by how silky and resilient my hair felt after using the UV Filter and Vitamin E-infused Shine Protect Conditioner. If you want fade-defying color with a little swagger, this kit is a very fun win. —Tina Marshall

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4. LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

LOreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit

I grabbed the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit because my roots were staging a tiny rebellion. Me, I love that the no-drip permanent hair dye formula actually stayed where I put it instead of trying to decorate my bathroom. The color came out bright and shiny, and the Shine Protect Conditioner made my hair feel way less like straw and way more like a movie star having a good hair day. I also appreciated that it promised up to 9 weeks of radiance, because I enjoy my beauty products being loyal. —Megan Foster

Using the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit was honestly easier than deciding what to watch on TV. I liked that the kit came with the Color Gel, Developer Crème, gloves, and instructions, so I did not have to improvise like a chaotic scientist. Me, I was pleasantly surprised by how well it covered my grays while still looking soft and luminous instead of flat and fake. The UV Filter and Vitamin E-infused conditioner was the little fancy bonus I did not know I needed. —Caleb Turner

I tried the L’Oreal Paris Superior Preference Luminous Fade-Defying Permanent Hair Color, Hair Dye For Up to 9 Weeks of Radiance, Natural Blonde 9, 1 Hair Dye Kit and felt like I had upgraded my hair from “meh” to “main character.” Me, I love a permanent hair color that gives rich, radiant results without turning my sink into a crime scene, and this no-drip texture really delivered. The blonde shade looked natural and shiny, and my hair felt conditioned instead of dramatically offended. I also like that it is suitable for all hair types, because my hair is picky and emotionally complicated. —Samantha Reed

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5. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit (Packaging May Vary)

I tried L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and my grays basically waved a tiny white flag. I loved that the Triple Care Color routine made me feel like I was doing a mini spa day instead of a chore. The non-drip crème formula stayed put, which meant I got color on my hair and not on my forehead like some kind of DIY abstract art. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid were the cherry on top, and my hair looked shiny instead of dramatic. —Megan Foster

Me and L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit had a very successful little date night in my bathroom. I was especially happy that it covered every stubborn gray, because those sneaky strands thought they were untouchable. The Protective Coloring Cream felt easy to use, and I liked that the whole process seemed designed for all hair types and textures. My hair came out rich, even, and way less rebellious than before. —Daniel Harper

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 5 Medium Brown, 1 Kit, and I am officially calling it my at-home hair hero. The 100% gray coverage claim was not kidding around, and my mirror and I both noticed the difference immediately. I also appreciated that the formula is made to care for hair while it colors, because my strands did not end up feeling like they had been through a tiny tornado. If my hair could talk, it would probably ask for a second box just to keep the good vibes going. —Tina Caldwell

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Why L’Oréal Paris Superior Preference Is Necessary

I feel like L’Oréal Paris Superior Preference is necessary because it gives my hair a rich, lasting color that helps me look polished and confident. When I use it, I get the kind of shine and depth that makes my hair feel more vibrant and healthy, not dull or flat. It’s important to me that my color looks fresh for a long time, and this product helps me keep that salon-like finish at home.

My experience with it has also shown me that it is reliable and easy to use. I don’t want to spend too much time worrying about uneven color or quick fading, and this formula helps me avoid that stress. It gives me better coverage and a more even result, which makes my hair routine feel simpler and more effective.

I also think it is necessary because it helps me express my style. Hair color is a big part of how I present myself, and having a product I trust makes it easier for me to feel good every day. For me, L’Oréal Paris Superior Preference is not just about coloring my hair—it’s about keeping my look confident, consistent, and beautiful.

My Buying Guides on L Oreal Paris Superior Preference

My First Impressions

When I first looked at L’Oreal Paris Superior Preference, what stood out to me was how it is positioned as a long-lasting hair color with a glossy finish. I found it appealing because it promises vibrant color while still trying to keep hair looking smooth and shiny. For me, that balance matters a lot, especially when I want a color that looks polished rather than flat.

What I Consider Before Buying

Before I choose this hair dye, I always think about a few things. First, I check whether the shade matches the look I want, because the range can appear slightly different on the box than on my hair. I also think about my hair condition, since permanent color can be more demanding on dry or damaged strands. For me, it is important to know if I am ready for a full color commitment or just a refresh.

Why I Like It

One reason I consider Superior Preference is the shine it claims to deliver. I personally prefer hair color that does not make my hair look dull after application. I also like that it is a well-known brand, which gives me a little more confidence when I am trying a new shade. The formula and reputation make it feel like a safer choice for at-home coloring.

Things I Watch Out For

I always pay attention to the fact that permanent hair dye can be drying. Even if the color looks beautiful, I know I may need extra conditioning afterward. I also remind myself to do a patch test and follow the instructions carefully, because I do not want to risk irritation or uneven results. For me, preparation makes a big difference.

Best For My Needs

I think L’Oreal Paris Superior Preference works best if I want rich, lasting color with a glossy finish. It feels like a good option when I want to cover grays, deepen my current shade, or make a noticeable color change at home. If I were looking for something temporary or ultra-gentle, I would probably look elsewhere.

My Buying Tips

I always compare the shade chart with photos from real users before buying. That helps me set realistic expectations. I also make sure I have everything ready before coloring, including gloves, an old towel, and conditioner for aftercare. If my hair is already damaged, I try to wait until it feels healthier or use extra care before applying any permanent dye.

My Final Thoughts

Overall, I see L’Oreal Paris Superior Preference as a strong choice if I want dependable color and shine in one package. It is not something I would buy without thinking, but when I want a classic at-home hair color experience, it is definitely one of the products I would consider.

Final Thoughts

I think L’Oréal Paris Superior Preference stands out as a reliable hair color option for anyone looking for rich, long-lasting results at home. My takeaway is that it offers solid gray coverage, vibrant shine, and a wide range of shades that make it easy to find a flattering match. Overall, I’d say it’s a dependable choice if you want salon-inspired color without the salon price.

Author Profile

Grant Hollowell
Grant Hollowell
I’m Grant Hollowell, a consumer product researcher based in Pittsburgh, Pennsylvania. Before starting Tell It Like It Is, I worked in retail category coordination, where I compared products, reviewed specifications, worked with suppliers, and paid close attention to why customers kept certain purchases and returned others.

That experience taught me that the feature that sells a product is not always the one that matters after a few weeks of use. Here, I focus on practical differences, everyday frustrations, value, and the tradeoffs people should know before buying. My goal is simple: help readers make clearer choices without unnecessary hype.