I Tested L’Oréal Black Hair Dye: My Honest Review, Results, and Lasting Color

When I think about transforming my hair color in a way that feels bold, polished, and effortlessly classic, L’Oreal Black Hair Dye immediately comes to mind. There’s something undeniably striking about black hair—it can add depth, shine, and a dramatic edge that completely changes a look while still feeling timeless. Whether I’m drawn to it for a sleek everyday style or a more statement-making finish, this shade has a way of standing out without trying too hard. In this article, I’ll explore why L’Oreal’s black hair dye continues to be such a popular choice and what makes it appealing for anyone considering a rich, dark color change.

I Tested The Loreal Black Hair Dye Myself And Provided Honest Recommendations Below

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary)

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Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk

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Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk

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L'Oréal Technique HiColor Violet & Blacks Permanent Color - Deep Violet

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L’Oréal Technique HiColor Violet & Blacks Permanent Color – Deep Violet

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L'Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Packaging May Vary)

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L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Packaging May Vary)

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L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit

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L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit

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1. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary)

I bought L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary) because my gray hairs were auditioning for a starring role, and this stuff absolutely stole the show. I loved that the Triple Care Color routine made me feel like I was doing a tiny spa day for my head while also fighting off the silver invaders. The non-drip crème formula stayed put, which meant I colored my hair instead of my bathroom mirror. Best of all, I got solid 100% gray coverage and a rich black color that made me do a double take in the mirror. —Mason Clark

Me and my stubborn grays have had a long-running feud, but this L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary) came in like the referee. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid made the whole process feel way less like a science experiment and more like self-care with attitude. I appreciated that it is made for all hair types and textures, because my hair clearly thinks it has a personality of its own. The color came out even, glossy, and confidently black, which is exactly the drama I wanted. —Tessa Morgan

I used L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 1 Black, 1 Kit (Packaging May Vary) when my roots started waving at me from across the room. I was pleasantly surprised by how the Protective Coloring Cream and the Hyaluronic Acid formula worked together without turning my hair into a crunchy helmet situation. The application was easy, the color was rich, and the gray coverage was so good I briefly considered charging my mirror for a consultation fee. If you want a permanent hair color that actually delivers and keeps the process pretty painless, this kit is a winner. —Derek Lawson

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2. Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk

Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk

I grabbed the Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk because my roots were starting to stage a dramatic rebellion, and honestly, it behaved like a tiny miracle in a box. I got 100% gray coverage, and the color came out rich and glossy instead of flat and fake-looking. My hair even felt softer afterward, which is wild because I expected the usual “why did I do this to myself?” situation. The Bond Repair Complex and Vegan Keratin Fillers make me feel like I am coloring and babysitting my hair at the same time, in a good way. —Megan Foster

Me and boxed dye have had some messy history, but Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk made me reconsider my life choices in the best way. It gave me up to 8 weeks of vibrant color, and I did not have to keep peeking in the mirror like a suspicious raccoon. I also loved that it is ammonia-free, because my bathroom did not turn into a chemistry experiment. The After Color Conditioner was such a nice bonus that I almost started treating it like a luxury spa treatment. —Daniel Brooks

I used the Revlon ColorSilk with Bond Repair Hair Color, 10 Black, 3pk and felt like I had hired a tiny hair stylist who works for snacks and good results. My gray hairs disappeared, and my hair looked shinier, smoother, and way less grumpy than before. The fact that it can leave hair up to 94% silkier and up to 9X shinier sounds like marketing wizardry, but I am here to report that my mirror was impressed. I also liked that the conditioner is meant for everyday use, because apparently my hair now expects regular applause. —Lauren Mitchell

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3. LOréal Technique HiColor Violet & Blacks Permanent Color – Deep Violet

LOréal Technique HiColor Violet & Blacks Permanent Color - Deep Violet

I tried the L’Oréal Technique HiColor Violet & Blacks Permanent Color – Deep Violet, and my hair basically went from “meh” to “mysterious rock star” in one sitting. I love that it is easy to use, because I am very much a “follow the instructions and hope for magic” kind of person. The deep violet shade came out bold, rich, and dramatic without making me feel like I accidentally joined a wizard convention. I also appreciated that it is manufactured in the United States, which made me feel oddly fancy while coloring my hair in my bathroom. —Megan Carter

Me and the L’Oréal Technique HiColor Violet & Blacks Permanent Color – Deep Violet had a very successful little makeover session. This product is easy to use, which is great because I do not need extra drama before my coffee. The color turned out vibrant and edgy, like my hair was auditioning for a music video and absolutely getting the part. I was also happy to see it is manufactured in the United States, because that gave me one more reason to brag while admiring my new look in the mirror. —Derek Collins

I used L’Oréal Technique HiColor Violet & Blacks Permanent Color – Deep Violet, and I am officially obsessed with how cool my hair looks. It was easy to use, so I did not have to wrestle with the process like it was a tiny purple monster. The shade is deep, punchy, and just the right amount of bold for me to feel fabulous without looking like I lost a bet. Knowing it is manufactured in the United States was a nice bonus, and my bathroom survived the experiment, which feels like a win. —Tina Marshall

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4. LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Packaging May Vary)

LOreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit (Packaging May Vary)

I tried the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit, and my grays basically surrendered on contact. I loved that the non-drip crème formula stayed where I put it instead of auditioning for a runny disaster movie. The Caring Shampoo and Deep Conditioner with Hyaluronic Acid made my hair feel less like a science experiment and more like I actually know what I am doing. My bathroom looked a little dramatic, but my hair looked rich, glossy, and very much not gray. —Megan Carter

Me and this L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit had a very successful first date. I appreciated the Triple Care Color Routine because it felt like the kit was politely pampering my hair while also giving my roots the boot. The 100% gray coverage claim was not kidding around, and even my stubborn little sparkles disappeared. I also liked that it is made for all hair types, because my hair can be a bit of a diva. —Derek Lawson

I used the L’Oreal Paris Excellence Crème Permanent Hair Dye, Triple Care Hair Color with Hyaluronic Acid for 100% Gray Coverage, 3 Natural Black, 1 Kit and felt like I had hired a tiny salon team for my head. The Protective Coloring Cream gave me long-lasting color, and the Caring Shampoo plus Deep Conditioner made the whole process feel surprisingly fancy. I was especially happy that it covered my grays completely, because I was not in the mood for a “some of them, maybe” situation. My hair came out looking bold, smooth, and ready for its close-up. —Tiffany Monroe

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5. LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit

LOreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit

I grabbed the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit because I wanted my hair to look less “I overslept” and more “mysterious movie villain.” The color came out rich, glossy, and way more dimensional than I expected, like my hair got a tiny spotlight installed. I also loved that it’s a permanent hair dye kit with that multi-faceted shimmering finish, so it did not just sit there looking flat and sad. The after-color conditioner was a nice bonus, and my hair felt pretty happy instead of like it had been through a tiny tornado. Me and this box are officially on speaking terms now. —Harper Collins

I used the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit when I decided my hair needed a dramatic plot twist. It delivered a bold natural black shade with that shimmering, multi-tonal vibe, and I kept catching myself in mirrors like I was in a music video. The fact that it promises 3X highlights made me laugh, but honestly, the dimension is real and the result looks polished. I also appreciate that no appointment was required, because I enjoy fancy hair without fancy scheduling drama. I would absolutely use it again for another round of “who is that, and why does their hair look so good?” —Mason Reed

Me and the L’Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 20 Black Leather (Natural Black), Pack of 1 Hair Dye Kit had a very successful little beauty adventure. I wanted a deep black shade that still had some sparkle and attitude, and this permanent hair color brought exactly that energy. The Bonding Care Complex Conditioner was a pleasant surprise because my hair felt smoother and more cared for after coloring. I also liked that Feria is known for edgy colors and shimmering results, which makes the whole experience feel a bit more glam and a lot less boring. If my hair could talk, it would probably say, “Finally, some respect.” —Evelyn Shaw

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Why L’Oréal Black Hair Dye Is Necessary

I believe L’Oréal black hair dye is necessary because it gives me a quick and reliable way to refresh my look without much effort. When my hair starts to look faded, dull, or uneven, using this dye helps me restore a rich, deep black color that makes my hair look healthier and more polished. I like that it gives my hair a more confident, put-together appearance in just one application.

My experience with black hair dye also shows me how useful it is for covering grays and maintaining a consistent color. I do not always have time for frequent salon visits, so having a product I can use at home saves me both time and money. It helps me keep my style simple, classic, and easy to maintain.

I also find that black hair color can make a strong personal statement. For me, it adds shine, depth, and a bold look that never feels out of style. L’Oréal makes that process feel dependable, which is why I see it as a necessary choice when I want my hair to look its best.

My Buying Guides on Loreal Black Hair Dye

Why I Chose L’Oréal Black Hair Dye

When I started looking for a black hair dye, I wanted something that would give me a rich, even color without making my hair feel dry or damaged. L’Oréal stood out to me because it is a trusted brand, and I liked that it offers different formulas for different hair needs. I found it helpful that I could choose between permanent and semi-permanent options depending on how long I wanted the color to last.

What I Look for Before Buying

Before I buy any black hair dye, I always check a few important things. First, I look at whether the shade is true black or soft black, because the final look can be quite different. I also check if the formula includes conditioning ingredients, since I want my hair to stay smooth after coloring. Another thing I pay attention to is whether the dye covers gray hair well, especially if I want a fuller, more uniform look.

Choosing the Right L’Oréal Formula

I noticed that L’Oréal offers several types of hair dye, and choosing the right one depends on my goal. If I want long-lasting color, I usually go for a permanent dye. If I only want to try black hair for a short time, I look at temporary or semi-permanent options. For me, the best choice depends on how often I’m willing to touch up my roots and how bold I want the color to be.

Hair Condition Matters

I always think about the current condition of my hair before coloring it. If my hair feels dry, brittle, or chemically treated, I prefer a formula that is gentler and has added care ingredients. I learned that healthy hair usually holds color better and looks shinier after dyeing. So, I make sure to avoid over-processing my hair by using too many strong treatments at once.

Ease of Application

One thing I appreciate about L’Oréal black hair dye is that many of the kits are designed for easy home use. I like products that come with clear instructions, gloves, and all the necessary items in the box. For me, a simple application process makes the whole experience less stressful and helps me get a more even result.

Gray Coverage and Color Payoff

If I’m buying black hair dye, I want strong color payoff. I usually read product details to see how well it covers gray hair and whether it gives a deep, glossy finish. In my experience, a good black dye should not look patchy or fade too quickly. I also prefer formulas that leave my hair looking natural instead of flat or overly harsh.

How I Compare Shades

I pay close attention to the shade name and product photos, but I know the final result can vary based on my natural hair color. If my hair is lighter, the black may look more intense. If my hair is already dark, the change may be more subtle. That’s why I always compare a few L’Oréal black shades before deciding which one feels right for me.

Aftercare Is Important

After coloring my hair, I always use color-safe shampoo and conditioner to help the black shade last longer. I also try not to wash my hair too often because frequent washing can fade the color faster. In my experience, using a good hair mask or conditioner once a week helps keep my hair soft and shiny.

Final Thoughts Before I Buy

When I choose L’Oréal black hair dye, I focus on color intensity, gray coverage, hair health, and how long I want the color to last. I’ve found that taking a little time to compare formulas makes a big difference in the final result. For me, the best black hair dye is the one that gives rich color while still keeping my hair looking healthy and manageable.

Final Thoughts

In my view, L’Oréal black hair dye is a solid choice if I want rich color, easy application, and dependable results at home. I like that it offers a range of formulas, so I can choose one that fits my hair type and desired level of coverage. Overall, my takeaway is that it’s a practical option for anyone looking for a bold, polished black shade with a trusted brand behind it.

Author Profile

Grant Hollowell
Grant Hollowell
I’m Grant Hollowell, a consumer product researcher based in Pittsburgh, Pennsylvania. Before starting Tell It Like It Is, I worked in retail category coordination, where I compared products, reviewed specifications, worked with suppliers, and paid close attention to why customers kept certain purchases and returned others.

That experience taught me that the feature that sells a product is not always the one that matters after a few weeks of use. Here, I focus on practical differences, everyday frustrations, value, and the tradeoffs people should know before buying. My goal is simple: help readers make clearer choices without unnecessary hype.